Blake joined the ATSA board in 2025 as an appointed director.
Blake brings with him a wealth of experience, including senior executive roles leading private and not for profit organisations (including a similar industry peak body to ATSA), commercial acumen having built numerous businesses from the ground up and substantial governance experience in both an executive and non-executive capacity.
Matthew Butterworth is the Sales Director Australia & New Zealand for Sunrise Medical, where he leads commercial strategy, sales performance, dealer partnerships, and market development across the region. With more than 17 years of experience in the healthcare and assistive technology sectors across both Australia and the United Kingdom, Matthew brings extensive leadership expertise and a strong commitment to improving outcomes for people who rely on assistive technology.
Matthew has been actively involved in industry standards and advocacy, serving for five years as an industry representative on the Standards Australia ME067 Committee and for two years as an expert member contributing to ISO standards development. His experience provides a unique perspective on the importance of product quality, safety, compliance, and innovation within the assistive technology industry.
As Vice Chair, Matthew is passionate about supporting ATSA’s role as the leading voice for the assistive technology sector in Australia. He believes ATSA should continue to advocate not only for its members but also for the broader disability community, helping to ensure safe, equitable, and timely access to high-quality assistive technology solutions. Matthew is also committed to promoting ethical industry practices, supporting professional standards, and increasing awareness of the life-changing benefits that assistive technology provides to consumers, clinicians, and carers across Australia and New Zealand.
David is a Chartered Accountant and company director with over 35 years’ experience in financial management, audit, risk and consulting across the public and private sectors. He is currently an independent non-executive director and advisor, focusing on board governance, audit and risk committee roles and selected advisory projects. Much of his career was spent in senior leadership roles with international and national professional services firms, including 17 years as a Risk Assurance Partner at PricewaterhouseCoopers and, most recently, as Managing Director and Head of Client Risk and Quality at Scyne Advisory.
David has advised government agencies, aged care providers and commercial organisations on assurance, internal audit, governance and financial management, and has led national programs supporting providers in the aged care sector. He served four terms as an independent director of a large not-for-profit aged care provider, chairing its Audit and Risk Committee for five years. He holds a Bachelor of Commerce from the University of Canberra, is a Fellow of Chartered Accountants Australia and New Zealand, a Certified Internal Auditor and a graduate of the Australian Institute of Company Directors.
His aspiration is for ATSA to be the continued voice and advocate of our industry; delivering a robust and commercially viable marketplace that breeds innovation and delivers world leading AT solutions, expertise, and service levels to individuals living with disability and/or medical condition, and their carers/families.
Adrian has been CEO of Peak Care Equipment since February 2023. He has had a long career in sales, marketing, manufacturing, and supply chain management across a variety of industries on a global basis. He also holds a Bachelor of Economics from ANU, an MBA from
Deakin University.
Adrian wishes to represent the interests of independent retailers as well as small manufacturers and distributors.
Kousai is a strategic legal and corporate operations leader, currently serving as General Counsel & Head of Corporate Operations at Settlement Services International (SSI). He leads multidisciplinary teams to ensure effective risk management, legal compliance and corporate operations.
Kousai brings practical problem-solving expertise and a collaborative approach to leadership. He holds qualifications in law, business and governance and is dedicated to fostering strong governance and integrity across all areas of corporate operations. He is passionate about ensuring ATSA achieves its vision of enabling all Australians to have equal access to assistive technology by 2030.
ATSA is delighted to have Kousai’s legal skills on the board, alongside his strong governance and compliance knowledge.
Leo is the General Manager of Brisbane Autocare, a business specialising in wheelchair accessible vehicles, having moved from Melbourne in early 2025 after managing a similar business there. He loves developing people and teams and helping businesses improve.
With a Bachelor of Engineering degree, a Master of Business Administration and experience managing businesses in Australia and China he is keen to help ATSA to deliver its mission.
Leo was born with a hand difference (bidactylous symbrachydactyly) and served as a board member of the Aussie Hands Foundation.
Michael is currently the Chief Executive Officer of Recreational Aviation Australia. He started his career studying accountancy and spent 15 years with the Australian Taxation Office before moving into the for-purpose sector, holding senior roles at Royal Blind Society as an area manager, RSPCA ACT as Chief Executive Officer, and Vision Australia as Commercial General Manager. He previously led Recreational Aviation Australia as Chief Executive Officer before returning to the role in 2026.
Michael holds a bachelor’s degree in taxation law, a master’s degree in business administration majoring in marketing, and is a graduate of the Australian Institute of Company Directors. In 2019, Michael was accepted into Harvard Business School, where he completed an executive education programme specialising in authentic leadership. In the first half of 2026, he returned to Harvard Business School to complete the Advanced Management Programme.
Born and raised in the inner Sydney suburb of Alexandria, Michael was diagnosed very early in life with high myopia, with vision limited by atrophic myopic maculopathy. In 2013, he suffered a major retinal detachment requiring extensive surgery and rehabilitation.
Michael loves to travel independently, however his extreme short sightedness means he cannot see details more than a metre away.
Michael has enjoyed success in the sporting arena playing blind cricket, representing NSW, SA, the ACT and Australia at a variety of national and international events over a 20 year period. He has also played ten pin bowling, representing the ACT and Australia numerous times.
Michael lives in Canberra with his wife, Mardi, sharing their home with six cats and a school of goldfish. He enjoys listening to music (from Pirates of Penzance to Powderfinger and Pink Floyd), building complex lego sets and photography.
Fiona brings over 20 years’ senior commercial leadership experience across the medical devices and assistive technology sectors, including end-to-end general management, sales force effectiveness, market access, pricing, and commercial transformation. She is currently Vice President, Commercial Effectiveness, Permobil APAC.
Fiona is passionate about embedding customer and end-user perspectives in both commercial and industry decision-making, and strengthening collaboration across the industry to support safe, high-quality access to assistive technology.
Jeff formed Automobility in 2001 allowing him to apply his engineering expertise to the mobility vehicle industry after some initial exposure to the mobility industry and wheelchair users whilst working as an Automotive Engineering consultant.
His aspiration is that ATSA is respected as our industry body and is seen as credible in its activities and member interactions including being the “go to” organisation in relation to provider conduct and conformance to the required Codes of Practice and Conduct and compliance of products.
Staff Members
Serena brings a diverse range of experiences to ATSA, having worked as a teacher, education manager, disability sports photographer, event manager, and most recently, as the CEO of the Physical Disability Council of NSW.
Serena recognizes the importance of listening to ATSA’s members and understanding their needs firsthand. She is dedicated to supporting and amplifying the voices of ATSA’s members, ensuring that their expertise is acknowledged and valued in decision-making processes.
Melanie joined ATSA in 2021 as Event and Marketing Manager. Melanie has a strong background in operations and marketing roles. She has worked alongside ATSA assisting with organising ATSA Independent Living Expo or as an exhibitor since 2006.
Lauren joined ATSA in August 2024.
Lauren is an assistive technology user herself and has more than 15 years of experience working in policy and advocacy-related roles across the disability and ageing sectors. Lauren previously coordinated Council on the Aging Victoria’s Assistive Technology for All Campaign, which aims to achieve equitable access to assistive technology for people with disability who are not eligible for the NDIS. Lauren’s most prized piece of assistive technology is her Guide Dog, Valentina – although Valentina would not be overly impressed to be put into this category.
Allison joined ATSA in September 2021 as Sales Manager. Allison has more than 20 years sales experience in the health, supply chain and FMCG industries but has found her passion working with AT Suppliers and has been working in the sales role for the ATSA Independent Living Expos for more than 12 years.
Lois joined ATSA in November 2025 as Education Manager. As a stalwart of our industry, Lois brings a wealth of knowledge to the role.
With a Master’s in Physical Therapy, she brings extensive knowledge and experience to the role. Lois has delivered education sessions at past ATSA Expos and more broadly across the sector — always with insight, clarity and practical expertise.
For several years, ATSA has explored the potential for developing formal education pathways to support industry growth, generate sustainable income and recognise professional skills in areas where qualifications are limited or non-existent.
With education and training now a key strategic priority, Lois — alongside external consultant David Cervi — will lead a comprehensive feasibility study to inform the Board’s decision on ATSA’s potential future role in the education space. This will include identifying gaps, exploring opportunities to partner with existing providers, and assessing where ATSA can add the most value — for example, upskilling driving instructors who support people with disability to obtain their licence.
Lois will be progressing some of ATSA’s online education work, and alongside consultant David Cervi, will be looking into the feasibility of broader training and education that ATSA can offer to the sector if the feasibility study identifies a role for us.
In March 2024, Abigail joined ATSA as the Operations Officer. Her role involves overseeing all operational aspects of ATSA events. Abigail has over 15 years’ experience working within Operations and Relationship Management and channels her energy and expertise into projects that uplift and support communities and is driven by a deep-seated commitment to making a difference.
Karen joined ATSA in January 2025 as Policy Officer. Karen brings a wealth of experience in research within the health, aged care and rehabilitation sectors. Karen has a strong belief in the power of research and data to drive positive change in the AT sector and its policy environment.
Danielle joined ATSA in March 2024 and has extensive experience in the coordination, planning and support of all operational and administrative functions. This spans over 20 years’ in various Executive Assistant and administrative roles.
